Case Studies of Experiential Activities, Product and Press Launches
Below you can see an array of case studies on how our Stick It On events have helped to create a buzz around product lanches and press parties.
- Attendance by invite only for all major men and women’s fashion magazine editorial teams.
- Key messages to be conveyed throughout the event were those of the contrasting themes of conflict and synergy between the sexes, in line with forthcoming TV and print media ad campaigns.
- We pitched a team of female versus male fashion journalists/editors in a head-to-head DJ Face Off.
- Stage dressed as a boxing ring in Hugo colours and branding with XX & XY DJ stations: both DJ stations had a technical helper to support the guest DJs in working the decks.
- Our MC hosted the event, linking the various segments (key note speeches from Hugo European marketing manager and Jonathan Reece Myers (star of TV ad). WHICH ONE? ADDS CREDIBILITY
- Our creative team designed a bespoke visuals package incorporating client branding and facets of their various media campaigns.
- Each pair of DJs delivered their three-track DJ sets. The MC asked the audience to decide which contenders were to be crowned the winners: a visual dimension was added to this process by the inclusion in the macromedia package of ‘The Hugometer’: as guests cheered for each team, the XX & XY fragrance bottles appeared on screen, seemingly filling up from bottom to top according to the level of cheering.
- Using our popular ‘Welcome to DJ Democracy’ package, we organised a UK-wide grass-roots level club launch for this new brand to support their TV, radio and print media launches.
- The aim was to drive attendance to/increase footfall at these launch events in major UK cities by offering an experiential dimension to these events: e-cards, microsites and print media campaigns encouraged attendees to submit 15-minute DJ sets to be played at one of the 12 venues: each prospective DJ was given a number of free passes.
- Promotional teams were on site to distribute shampoo samples and hand out promotional materials and prizes.
- Microsites hosted photos of our superstar guest DJs, thus driving attendees back to these URLs where additional promotional tools and product information awaited them.
- Bespoke visuals packages were put together to raise brand awareness and convey product information.
- The objective of creating a strong emotive experience around this product/brand for their key demographic of club-going consumers was met.
- The aim was to increase footfall across the Golf Punk Magazine’s stand at the London Golf Show to drive sign up subscription rates.
- Working in tandem with Nintendo, who showcased their Wii Golf game, the emphasis was on interactivity and creating a positive experience associated with this JF Media publication.
- Using our ‘DJ-aoke’ package, visitors to the stand were greeted by ‘The Golfettes’, handing out DJ-aoke flyers, which invited attendees to select tracks from our catalogues and to then dedicate their chosen tunes to a favourite golfer, golf course, the magazine, a friend or family member. Whilst spinning their tracks, the guest DJs were photographed ‘in the mix’ with the lovely Golfettes.
- A selection of the photos taken over the two days were then published in the magazine, and through its related website. Where the guest DJs spotted their photos in either of these media, they could then claim a golfing related prize.
- Our DJ-Cam fed real-time footage of the guest DJs onto plasma screens, mixing over the content of the branded visuals put together for the event, ensuring attendees got to see what was going on, even from outside the stand.
- Objectives of, firstly, increasing stand footfall and, secondly, driving new visitors back to the magazine and its website, was achieved.
- Style in the City was a UK tour to five bars renowned for their interior design. The brief was to use the parties as a product and press launch for its new D3 mobile to support their concurrent TV, radio and print media campaigns.
- The DJ Democracy format was utilised for a VIP guest list from each city where a select few were asked to become Superstar DJs for the night.
- The events were a huge success and Virgin D3 created memorable press coverage and goodwill surrounding their campaign.
- Stick It On was hired to host and run Jeremy Hoye’s new jewellery range at a venue in London for press, friends and customers.
- Guests submitted a DJ request via a specially designed microsite to become ‘Superstar DJs’ for the night. The party was a resounding success.
- Jeremy’s post-event quote: “It was a fabulous way of launching my new product lines… my clients and friends loved it, they’re still talking about it two months later.”
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